One of the biggest misconceptions about agriculture is that value is created only at the point of harvest. In reality, that’s just the beginning.
A pineapple sold fresh has value.
A pineapple processed, branded, and distributed has much more value.
The real opportunity in modern agribusiness lies in what happens after the farm. It lies in the processing, packaging, logistics, and market access. This is where margins expand and where businesses move from being commodity players to value-driven enterprises.
Pineapples are especially well suited for this kind of value-chain thinking. They can be turned into juice, concentrates, dried snacks, syrups, and other derivatives that travel farther, last longer, and reach more markets. Each step adds resilience to the business and reduces dependency on a single revenue stream.
For investors and partners, this matters. A business that operates only at the production level is far more exposed to price swings, spoilage, and logistics challenges. A business that understands and invests in the full value chain is better positioned to manage risk and scale sustainably.
At Davidorlah, our focus goes beyond growing pineapples. We are intentional about where value is created, captured, and protected. Every decision we make is guided by one question: how do we move closer to finished goods and stronger market positioning?
That’s how agribusiness becomes a business, not just an activity.
We’re building a pineapple-led value chain designed for scale and longevity. If that aligns with how you think about growth, let’s explore what partnership could look like.
