In the global pineapple market, not all pineapples are created equal. The pineapples you see in Lagos, London, or Dubai may look similar, but their profitability is decided months before harvest: by variety selection. 1. Meet the Contenders: -MD2: The Export Favourite MD2 is widely recognised in international fresh-pineapple markets for its golden-yellow flesh, attractive […]
Ask a young graduate what kind of career they want, and you may hear technology, banking, media or entrepreneurship. Ask about agriculture, and the response might be very different. Many still imagine farming as physically demanding work with uncertain rewards. But what if agriculture offered more career paths than we usually consider? Modern agribusiness opportunities […]
What makes a customer remember a business? Is it the product they purchased, the service they received, or the way they were treated long after the transaction was completed? Sometimes, it is the simplest things: a response when they need help, an honest answer to their questions, or the feeling that their decision to do […]
At a recent family gathering, a young man announced that he was leaving his bank job to farm pineapples full-time. There was a brief silence, followed by laughter……………. Then came the inevitable question from the uncle who always has an opinion on everything: “So na pineapple go make you rich?” It is a fair question. […]
Pick up a bottle of fruit juice from a supermarket shelf and it is easy to see only the finished product. The bottle, the label and the drink inside. But behind that simple product is a much longer story and it may have started with a farmer planting a pineapple. Before that pineapple can become […]
Early one morning on a farm, an African farmer walked through his pineapple field. He stopped beside one particular pineapple, looked at it carefully and smiled. “Ah, you’re ready.” And just like that, Mr. Pineapple’s journey began. For months, Mr. Pineapple had been growing quietly on the farm. He had enjoyed the rain, the […]
When most people hear the word farmland, they imagine early mornings, muddy boots, planting, harvesting and long hours under the sun. And that is understandable. For many people, agriculture sounds like something that requires years of farming experience. You may like the idea of owning land, but then reality kicks in: “What do I know […]